The SeaChange Ad Manager is an integrated cross-platform dynamic advertising solution for Cable and IP video delivery. It supports national, regional, and zone-based ad insertion for cable, and integrates with CCMS-compliant Traffic and Billing Systems and supports SCTE-30 splicing. From a single system, operators can also provide targeted ad insertion for HLS and DASH streams with the ABR manifest file manipulation component. The Ad Manager is compliant with IAB VAST and VPAID standard’s for integration with video ad servers.

Benefits

Dynamic Ad Insertion for VOD/TSTV/Linear OTT

Full support for transport streams VOD ad insertion and for HLS and DASH format streaming services including VOD, TSTV and Linear OTT. Industry standard support for pre/post/mid roll ad insertion provides integration with VAST and SCTE130 enabled ad decision systems, including Linear ADS which provides ad decisions for Linear OTT.

SeaChange Ad Streamer

The software-based Ad Manager Streamer provides highly scalable, secure, reliable, SCTE-30 compliant, frame accurate playout of many formats of broadcast video (MPEG2, MPEG4, HD, SD, HEVC, 4K) enabling a Local Ad Insertion revenue stream.

Server-Side Ad Insertion

The Ad Manager Server-Side-Ad-Insertion (SSAI) is a superior choice for live streaming ad insertion. With SSAI the video ad is “stitched” into the video stream, resulting in a continuous stream compared to Client-Side-Ad-Insertion. It provides the benefits of reduced latency, pre-empts ad-blockers, and enables real-time programmatic bidding.

Next Generation Linear Ad Insertion

SeaChange Ad Manager software provides a bridge from the current broadcast linear advertising insertion systems to the next generation Linear OTT Streaming services. Utilizing existing Linear Broadcast Ad Insertion infrastructure you can seamlessly include new Linear OTT Streaming Ad Insertion, and allow real time automated decisions for Linear Broadcast Ad Insertion.

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