As a company with an international presence, it’s vital that we understand the state of our markets in every corner of the world. Here’s a recent article by Broadcast magazine in the UK which discusses how highly connected data centers are essentially acting as connectivity hubs, and are home to a range of carriers, peering providers, content delivery networks and cloud providers.

This means broadcasters and streaming services can scale their bandwidth up or down depending on demand from viewers. These data centers, strategically located just milliseconds away from other markets internationally, crunch broadcast data and spin it out globally to ensure low latency and uninterrupted streaming for all.

As more and more content continues to be published and pushed to the viewer, it becomes crucial to have a robust and reliable content management platform that can handle all the titles and various versions of those titles and all of the metadata that comes with it.

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