As more companies work to create direct to customer channels, the market is going to see more fragmentation in content availability. This fragmentation will make it harder for consumers to find desired content, not easier. At some point, consumers will become aggravated, and the industry will need to figure out how to simplify things. This simplification may be through mergers and acquisitions, or maybe a third-party will emerge as a centralized content aggregator/clearing house — we’re just not yet sure.
While increased competition is good, we may reach a point where the benefits of streaming peak. If everyone has their own streaming platform, hiding all their content behind a paywall, how long before we end up at a point where people can’t afford to watch everything they want to watch, defeating the purpose of unlimited-access streaming altogether?
Here’s an insightful article about reaching the Peak Streaming point: http://www.gizmodo.co.uk/2018/10/how-long-do-we-have-until-we-reach-peak-streaming-service/