Media companies of all types — including the tech giants of Silicon Valley — are coming up with strategies and incentive programs to a keep existing customers and attract new ones. CNBC reports that Apple’s latest plan is to give away its premium content to Apple TV or iOS device owners. It looks like Apple will use its own produced premium content to attract viewers to its platform, then attempt to sell them on subscriptions to third-party services such as HBO and Starz. Obviously, Apple is very good with customer engagement and delivering what the customer wants. Free, premium content and other incentives may become a very effective new line of offer differentiation for networks and providers.

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