The Future of Video event to be held in California this December, promises to provide insights on viewer behaviors and preferences, and address the challenges faced by the video industry in meeting customer expectations. Event sessions will highlight in-depth consumer and industry research on OTT services, the value of content, technology innovations, and the best strategies for building successful video services.

This important event will provide streaming services a comprehensive understanding of what their subscribers want from their current and future viewing experience. Discussions will include helping providers recognize the need to deliver a personalized viewer experience, the importance of expanding their offer by partnering with others in the industry, and moving toward a more open-platform, building-block approach that can expand and grow as customers’ needs change.

According to Future of Video host, Parks Associates, 91-percent of households today with OTT subscriptions subscribe to Hulu, Amazon Prime Video, or Netflix. Julie DeTraglia, Vice President, Head of Research for Hulu, will deliver a very insightful keynote address for the event.

For details and registration information: http://www.parksassociates.com/events/future-of-video