When the VP of Product and Marketing for Sling was asked what differentiates his company from the competition, his answer was very simple: We offer programming a la carte. Meaning customers only pay for what they watch. This is a sentiment we can agree with from a video providers perspective, as the content they produce and the experience they offer is completely dictated by the consumer, on an even individual basis.
Video providers must deliver a user experience that appeals to each and every customer and profile, so each session feels highly personal and tailored. A child’s profile, for example, should have a different look and feel, and appropriate content that is very individualized. The same goes for the parents, who may use a particular profile to watch movies or TV shows together, or separately. Video providers of all types should strive to deliver an individualized experience for every customer.