At one time, YouTube was the source for short-form, bite-size content. Funny, thought-provoking, educational or emotionally riveting videos that could potentially bring people a little fame by going viral. Today, YouTube has become the web’s largest content database. And it’s no longer short, how-to tutorials that are getting the most eyeballs. The “storytime” video genre, for example, is now one of the most popular forms of content, with videos lasting from 45 minuets to over an hour.
Making short, shareable videos designed to appeal to the broadest audience possible has given way to something, not only longer, but more niche, and YouTube seems to be banking on this business strategy to take the platform from an online social network, to a bona fide entertainment network.
Wired magazine recently noticed this YouTube shift: https://www.wired.com/story/youtube-video-extra-long/