Cable providers must play it safe while transitioning their cable subscribers to fully IP-managed services/OTT. By upgrading their already existing hardware or set-top boxes with Android TV, customers can enjoy regular TV programming while also having around-the-clock access to apps available on the Google Play Store and its dynamic database of content from streaming platforms to games. Cable providers can also utilize Google tech advancements such as voice-search and other smart TV capabilities. This enables providers to keep a consistent brand experience with all of the latest offerings.

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