Thanks in part to the low costs and high availability of streaming services, cable TV subscribers are on a serious decline. It’s estimated that by 2021, roughly 51 million people will be canceling their cable or satellite TV packages in favor of streaming services (or other sources of content). How can cable companies bounce back from something like this? Good-old-fashion competition will help. Perhaps by adopting flexible and innovative packaging and pricing, better service, and more on-demand options, cable companies can slow or stop the cable cutting before it’s too late.