KDDI Selects Seachange's on-Demand Television Platform

KDDI debuts on-demand services for cable operators across Japan


SeaChange International (NASDAQ: SEAC) is delivering the foundation for telecommunications giant KDDI's new on-demand television business. KDDI provides VoIP-phone, backbone Internet and other IT services to more than 60 cable television operators across Japan. Leveraging technologies and professional services from SeaChange through Panasonic, this summer KDDI's fully managed, end-to-end on-demand platform will empower cable operators across Japan to quickly launch their own on-demand services.

"KDDI is committed to helping its cable television partners stay ahead of the overwhelming changes in video consumption and the increasingly personalized nature of television," said Mr. Fujimoto, executive director of KDDI's Cable Television Alliance Division. "SeaChange has collaborated with Panasonic to combine their core competencies in digital video to help us create an on-demand offering for cable television operators in Japan who might not be able to deploy highly desirable on-demand services fast enough, or at all. Our goal is to get operators into the business quickly and let them focus on their own core expertise in programming and marketing to local subscribers, without engaging in the technical complexities."

On-demand services will be centrally managed at KDDI network operations centers initially, with the ability for each cable operator to expand and enhance their service according to their regional coverage. Popular television and movie content will be provided by KDDI, and cable operators will have the ability to provide their own local content, which will also be managed through the KDDI central site.

SeaChange is providing its patented and widely deployed MediaCluster on-demand servers and Axiom Core management software, as well as the TV Backend System software for end-to-end management of promotions and business rules. Panasonic is providing the front-end interface solution for Japan's deployed cable television settop boxes. ITOCHU Techno-Solutions Corporation (CTC) is SeaChange's integration partner on the KDDI project.

"SeaChange has collaborated with Panasonic to serve the unique needs of operators in Japan's television community and we are very proud that our rollout with KDDI is the first and best possible proof of that commitment," Lincoln Owens, director of broadband, Asia Pacific, SeaChange.

KDDI completes its on-demand service offering with an extensive content library, initially rolling out with 3,000 titles and plans to grow to approximately 10,000 of the latest Japanese and Hollywood studio movies and local programs.

Collaboration focused on developing digital TV in Japan

SeaChange is the leading provider of end-to-end solutions for the world's growing on-demand and IPTV industry. Panasonic Systems Solutions, a division of Matsushita Electric Industrial Co., is Japan's top cable television systems integrator. Their strategic collaboration is delivering on-demand solutions with full support for Japanese Digital Broadcast and Cable Standards including BML (broadcast mark-up language) and Cable CAS (conditional access system).

SeaChange will demonstrate its on-demand systems and software at IBC2007 (booth 1.435), Sept. 7-11 in Amsterdam.

SeaChange in Japan

SeaChange has served Japan's television industry for over a decade. Its Tokyo-based sales and service organization supports over 30 cable, IPTV and broadcast operators including OnDemand TV, Jupiter Broadcasting Systems, C-Tech Corp. and others.

SeaChange is the leading provider of end-to-end and best-of-breed solutions for the world's growing on-demand and IPTV industry. Its powerful open video on demand and advertising software and scaleable hardware enable broadband and broadcast operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit

Source: SeaChange International