Xstream
Solution
Xstream™, a software-as-a-service (SAAS) platform, is an advertising-based streaming service that is fully equipped with content preparation, channel scheduling and distribution workflows as well as monetization & analytics options. Channel creation is extremely flexible; it can be based on fixed or dynamic business rules in a static, targeted or personalized manner.
SeaChange Xstream™ platform is built into millions of Connected TVs (CTV) globally and enables content owners to quickly launch their own FAST (free ad-supported streaming TV) channels for distribution and monetization. Increase revenue opportunities of the content via Contextual advertising by utilizing Video Analysis tools to identify objects in the video which are then passed to the Ad Decision Engine.
Integrated Contextual Advertising provides cookie-less targeted advertising suitable for FAST and AVOD applications that don’t require subscription services. Video Analysis provides object recognition which can be matched to advertising use cases, thus increasing revenue with targeted CPMs.
Personalized FAST Channel (PAST) creation based on User viewing habits to increase viewership of the FAST Channel content, providing higher advertising revenue through targeted CPM values. This means every end user profile could be presented with different Channel matching his needs and engaging more.
